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Effects of social media in modern society

Social media has one of the most diverse platforms which consists of over 3.6 billion people worldwide in just 2020. It is the highest form and has the highest amount of media, news, and information available to the public. There are around 2 billion websites on the Internet but approximately 400 million are still active. According to https://www.thebalancesmb.com/what-is-social-media-2890301Social media is any digital tool that allows users to quickly create and share content with the public. Social media encompasses a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos”. Social media also has a great platform to find new connections be it for businesses, work, brands, friends, or to find people who share similar hobbies.


There are many views and opinions on social media but the main topic that arises is the divide between the good use of social media and its impacts for the better and more advanced future of our society and the bad use of social media and how it wrongly affects our lives and implants fake realities into our minds.



Good use of Social media

It is without a doubt that social media has greatly impacted the speed and performance on what we do in our daily lives. It has greatly optimised and simplified how we get into contact with people, how we gather information and how we conduct our research. “Social media is a contact sport” – Margaret Molloy, CMO of SiegelGale. It is a platform where companies and brands may be able to share their markets and products and also helps build a community which may further their reach across the world. Alternatively, social media is a place where the user can create and build up their own community and put their face out there and possibly create an impact in the society. “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand.” – Amy Jo Martin, Founder and CEO of Digital Royalty. This can be seen especially on the popular video streaming platform YouTube. Countless people have been able to make a change in the community and even create a way of living for themselves. They have done what most in the past would think is impossible to become a reality. The impact these creators have provided heavily fortifies the fact that social media is changing at a rapid speed and the opportunities and ideas social media gives is so diverse that it may shape the future of society. For more information you can visit the site https://sproutsocial.com/insights/benefits-of-social-media/


Bad use of Social Media

While there may be advantages to social media there must also be disadvantages. Many factors can be taken into account which may advocate the wrongful use of social media such as cyber bullying and certain cases of social media addiction. It also facilitates laziness causing people to be more unproductive and cause more procrastination. Information you give online is stored and could possibly be hacked causing your personal details to be compromised. More information on your privacy in social media can be seen at https://sopa.tulane.edu/blog/key-social-media-privacy-issues-2020 . You need to be very careful in using social media as you may get scammed and ultimately lose massive amounts of important details and also could cause viruses and malware to infect your devices.


Conclusion

To conclude, the use of social media in our modern society is diverse and can cause different outcomes. We all need to be more aware of our use of social media and use it in a more advantageous and effective way.

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